GEORGE AKINWUNMI ALFRED

Digital Marketing Specialist | Entrepreneurial Professional

About

Highly motivated and results-driven Digital Marketing Specialist with a strong foundation in Mass Communication and hands-on experience in social media management, paid advertising, and content creation. Eager to leverage analytical competencies and problem-solving skills to drive innovation, deliver exceptional results, and contribute to strategic growth in a dynamic marketing environment.

Work Experience

Security Personnel

Proton Security Services

Jan 2023 - Present

Lagos, Lagos State, NG

Maintained a secure environment and ensured operational safety through vigilant monitoring and proactive risk mitigation.

  • Ensured safety and security of premises by conducting regular patrols and surveillance, mitigating potential risks and ensuring compliance with protocols.
  • Responded effectively to security incidents, applying problem-solving skills to de-escalate situations and protect company assets.
  • Maintained clear and concise communication with team members and management, contributing to a cohesive and responsive security operation.

Sales Representative

Mc-Donald Ventures

Jun 2022 - Dec 2022

Lagos, Lagos State, NG

Drove product sales and cultivated client relationships to achieve revenue targets and expand market reach.

  • Engaged prospective clients to present products and services, contributing to customer acquisition and revenue generation.
  • Developed strong client relationships through effective communication, ensuring high levels of customer satisfaction and repeat business.
  • Utilized persuasive communication and negotiation skills to close sales, consistently working towards and meeting sales targets.

Social Media Manager

FrankMade-it (Graphic Designer)

Jan 2021 - May 2022

Lagos, Lagos State, NG

Managed social media presence, created engaging content, and implemented strategies to enhance brand visibility and audience engagement.

  • Developed and executed social media content strategies, significantly increasing brand presence and follower engagement across platforms.
  • Designed compelling visual content using graphic design skills, enhancing campaign effectiveness and aesthetic appeal for digital channels.
  • Analyzed social media performance metrics (CTR, CPM, ROI) to optimize campaigns, contributing to improved reach and audience interaction.
  • Managed multiple social media platforms, ensuring consistent brand messaging and proactive community management.

Education

Mass Communication

Lagos State University of Science and Technology

Sep 2021 - Aug 2023

Ketu, Lagos State, NG

General Studies

St. Paul's Comprehensive College

Sep 2014 - Jul 2020

Ketu, Lagos State, NG

Certificates

Master Entrepreneurship Courses

Udemy

Apr 2023

Copywriting and SEO

Terra

Mar 2023

Social Media Management

Terra

Feb 2023

Digital Marketing and Content Creation

Terra

Jan 2023

Publications

Below the Line as a Tool in Promoting Consumer Behaviour

Academic Research

Aug 2023

Academic research exploring the effectiveness of 'Below the Line' marketing strategies in influencing consumer behavior, demonstrating analytical and research capabilities.

Languages

English , Yoruba

Skills

Digital Marketing

  • Social Media Marketing
  • Content Creation
  • Content Management
  • Email Marketing
  • Marketing Automation
  • Paid Advertising
  • Meta Ads
  • TikTok Ads
  • Google Ads
  • Content Planning
  • Campaign Performance Analysis
  • CTR
  • CPC
  • CPM
  • ROI
  • Data Reporting
  • Interpreting Metrics

Marketing Tools

  • Meta Business Suite
  • Ads Manager
  • Mailchimp
  • TikTok Ad

Professional & Transferable Skills

  • Attention to Detail
  • Excellent Communication
  • Problem-Solving
  • Teamwork
  • Proficient IT Skills
  • Effective Leadership
  • Management
  • Strategic Planning
  • Business Development
  • Project Management
  • Innovation

Graphic Design

  • Visual Content Creation
  • Brand Aesthetics