Below the Line as a Tool in Promoting Consumer Behaviour
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Summary
Academic research exploring the effectiveness of 'Below the Line' marketing strategies in influencing consumer behavior, demonstrating analytical and research capabilities.
About
Highly motivated and results-driven Mass Communication graduate with newly acquired expertise in digital marketing, social media management, paid advertising, and content creation. Eager to leverage strong analytical and problem-solving abilities to address real marketing challenges, drive innovation, and contribute to the strategic growth of forward-thinking organizations.
Education
Lagos State University of Science and Technology
Lagos State, Lagos State, Nigeria
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Ordinary National Diploma (OND)
Mass Communication
Work
Ashid wears (Clothing Brand)
|Ads Manager
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Summary
Managed Meta Ads campaigns, improving brand visibility and engagement through data-driven targeting, creative testing, and performance optimization.
Highlights
Executed end-to-end campaign management, from audience research and objective selection to ad setup, testing, and continuous optimization to ensure consistent performance improvement.
Developed targeted campaign strategies that positioned brands in front of the right audience, resulting in improved visibility, higher engagement rates, and stronger online presence.
Allocated and optimized advertising budgets efficiently by analyzing audience behavior and campaign data, ensuring maximum return on spend and reduced wasted ad spend.
Tracked and analyzed core performance indicators to evaluate campaign success, identify improvement areas, and implement data-backed optimizations for better results.
FrankMade-it (Graphic Designer)
|Social Media Manager
Lagos, Lagos State, Nigeria
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Summary
Managed social media presence, created engaging content, and implemented strategies to enhance brand visibility and audience engagement.
Highlights
Developed and executed comprehensive social media content strategies, significantly increasing brand presence and follower engagement across diverse platforms.
Created engaging visual and written content for various social media channels, driving audience interaction and brand storytelling.
Optimized marketing campaigns by rigorously analyzing social media performance metrics (CTR, CPM, ROI), leading to improved reach and audience interaction.
Certificates
Digital Marketing
Issued By
Bloomy technology
Digital Marketing and Content Creation
Issued By
Terra learning
Master Entrepreneurship Courses
Issued By
Udemy
Skills
Professional & Transferable Skills
Attention to Detail, Excellent Communication, Problem-Solving, Teamwork, Proficient IT Skills, Effective Leadership, Management, Strategic Planning, Project Management, Innovation.
Marketing Analytics & Metrics
CTR, CPC, CPM.
Paid Advertising Platforms
Meta Ads.
Digital Marketing Strategy
Social Media Marketing, Content Creation, Content Management, Paid Advertising, Content Planning, Campaign Performance Analysis, Data Reporting, Interpreting Metrics.